Friday, 9 November 2012

Online Marketing


Online Marketing

Methods of shopping are switching to online methods department stores, mail order, telephone order are all doing this as most people start looking online before going anywhere else. We hardly see catalogues anymore, it costs way too much and is unnecessary as people didn’t seem to want catalogues anymore as there are easier and better methods. An online store is pretty much a catalogue as it has all of the products in one place and has more information than just the price, a picture and a small description. Online you get customer reviews, ratings, delivery; special offers may also become available through online purchase. An online is also more eco-friendly as it saves the overuse of paper.

Argos is one of the few companies that have scrapped using a catalogue. Companies such as Littlewoods, Ikea and Wickes still use catalogues.

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